Ian Baker Finch has become a household name in Australia through his style and performance on the golf course and a myriad of open class wins. His career highlights include winning the British Open, which underscores his importance to the professional golfing world.

His sojourn into golf course design and the fashion golf market is another step into creating the complete golfing story.

When you take a long look at the golf apparel market today, one point stands out: golf wear for women in predominantly conservative. But who says that all women playing golf are conservative?